I recently wrapped up and launched a small web site for Naturall Products, a division of ABM (whose site I also designed and developed). Naturall Products wanted a web presence to call their own, without being completely separated from their parent site. And since they are still developing their full product line and partnerships with retailers, a microsite was a perfect solution since it is more flexible than printed promotional materials, and in most cases more cost-effective as well.
July 14, 2009 | Link to this post