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A Whole New Look

Northernlight Filmworks approached me many months back with one goal in mind: To rebrand their entire look so that it better reflected their business and personality. A major part of this process was developing the new logo. Next, it was time to redesign their site, using the same ideas that went into designing the logo.

The old site had a dark color scheme, including a black background, which didn’t reflect the personality and style of Northernlight Filmworks. It also had no content management system in place to allow the client to make updates to the content. The separate, generic blog didn’t allow them to post larger videos, which was unfortunate because their work is breathtaking and direct proof of their talent and expertise.

The new site’s overall design now has a much lighter feel and makes positive use of white space. It is a combination of a web site and blog, both of which can be updated by the client using WordPress. The wider blog allows them to post their videos at a size that is 25% larger than their previous blog.

See the new look for yourself at the freshly launched Northernlight Filmworks site.

October 29, 2009 | Link to this post

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Rhinos, Zebras and Camels (Oh My!)

Last weekend, Andy and I (along with eight other friends) spent the weekend at The Wilds. Until our friends won a free stay at the exclusive Lodge, we were totally unaware that the nation’s largest wildlife conservation center was located in southeast Ohio. Despite the very cold weather, we enjoyed the open-air safari that allowed us to see rhinos, zebras, oryx, camels and much more.

October 20, 2009 | Link to this post

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Giotto and Gelato

It’s hard to believe we have already been back from Italy for over two weeks now. Our unforgettable trip included Rome, Florence, Cinque Terre, Venice and an overnight layover in Brussels. Click here to view the photo gallery of the sights.

October 5, 2009 | Link to this post

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Gamma Sigma Alpha

Gamma Sigma Alpha National Academic Greek Honor Society (GSA) just got a brand new web site and blog. The director approached me to redesign their site in such a way that combined both traditional and youthful design elements. The site is integrated with WordPress so the board has the ability to manage the content on the main site, and the addition of a blog is sure to be a useful tool to connect with chapters across the country.

August 21, 2009 | Link to this post

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Tails Up Paws Down

I met Kevin from Tails Up Paws Down through Paws and Think, and after learning what I did for a living, he asked for my help in sprucing up his logo. He really wanted his logo to use the same elements (a fun font, the color green and a depiction of his dog from this photo) but also realized it needed a professional touch. The end result is shown here (alongside what he was previously using as his logo). This is a great example of how you don’t have to compromise your vision when you decide to update the look of your business.

On a side note, if you are in need of some dog training either big or small, I definitely recommend getting in touch with Kevin. His methods using positive reinforcement make training an enjoyable experience for both you and your pup!

August 7, 2009 | Link to this post

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All Naturall Site

I recently wrapped up and launched a small web site for Naturall Products, a division of ABM (whose site I also designed and developed). Naturall Products wanted a web presence to call their own, without being completely separated from their parent site. And since they are still developing their full product line and partnerships with retailers, a microsite was a perfect solution since it is more flexible than printed promotional materials, and in most cases more cost-effective as well.

July 14, 2009 | Link to this post

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Northernlight Filmworks

As a business owner, I can definitely agree with the statement that referrals are the highest compliment a client can give. So I was flattered when Jennifer Driscoll (whose blog I designed and developed) put me in touch with John and Jennifer Moon of Northernlight Filmworks. John and Jennifer are talented cinematographers (mostly for weddings) and together we are rebranding their company, from logo (seen here) to web site and blog. They are a fun team and do great work (check out their current blog) and I can’t wait for the process to continue. Stay tuned!

June 25, 2009 | Link to this post

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A Short Getaway

Andy and I decided a while ago to head out of town for the holiday weekend, but last week we made a last minute decision to make a break for the beach. Based on a combination of great flight prices and hotel deals, we scored a great trip to Vero Beach in Florida. Our hotel had some unique amenities and despite dodging a few rain storms while we were there, we had a wonderful and relaxing weekend.

May 28, 2009 | Link to this post

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