Santa’s Little Helper

clearwish

Holidays are fast approaching and shopping season is already here. Take the guesswork out of giving gifts and encourage your friends and family to start wishing with Clearwish. This Facebook-friendly application gives you the option to install a button for your browser allowing you to add items to your wishlist with one simple click.

Clearwish is a start-up company founded by Brian Zuercher. He along with Steve Krause and Brad Griffith brought me in on the project last year to design the logo and web site. The site recently got a facelift to allow for future expansion, and is currently sporting a wintery header for the holidays.

November 30, 2009 | Link to this post

SB Childs Photography

I was recently contacted by Stefanie and Brock of SB Childs Photography because they needed a new logo. They wanted something simple and elegant but since they are a husband and wife duo, they wanted the logo to have a balance of both feminine and masculine elements. The hand-drawn mark makes a subtle reference to the script-like fonts often associated with weddings and the brown sans-serif font adds the splash of masculinity they were looking for.

Check out the logo, along with the great work that Stefanie and Brock do at the SB Childs Photography web site.

November 24, 2009 | Link to this post

Work & Play

trinkleins

I just got back from a trip to sunny California where I got to spend some quality time with my brother and his family (shown here) with trips to the California Academy of Sciences and San Francisco Museum of Modern Art to see the Richard Avedon exhibit. I also squeezed in a little work, visiting the SwitchGear Genomics office to plan and design a new marketing campaign.

November 19, 2009 | Link to this post

A Whole New Look

Northernlight Filmworks

Northernlight Filmworks approached me many months back with one goal in mind: To rebrand their entire look so that it better reflected their business and personality. A major part of this process was developing the new logo. Next, it was time to redesign their site, using the same ideas that went into designing the logo.

The old site had a dark color scheme, including a black background, which didn’t reflect the personality and style of Northernlight Filmworks. It also had no content management system in place to allow the client to make updates to the content. The separate, generic blog didn’t allow them to post larger videos, which was unfortunate because their work is breathtaking and direct proof of their talent and expertise.

The new site’s overall design now has a much lighter feel and makes positive use of white space. It is a combination of a web site and blog, both of which can be updated by the client using WordPress. The wider blog allows them to post their videos at a size that is 25% larger than their previous blog.

See the new look for yourself at the freshly launched Northernlight Filmworks site.

October 29, 2009 | Link to this post

Rhinos, Zebras and Camels (Oh My!)

The Wilds

Last weekend, Andy and I (along with eight other friends) spent the weekend at The Wilds. Until our friends won a free stay at the exclusive Lodge, we were totally unaware that the nation’s largest wildlife conservation center was located in southeast Ohio. Despite the very cold weather, we enjoyed the open-air safari that allowed us to see rhinos, zebras, oryx, camels and much more.

October 20, 2009 | Link to this post

Giotto and Gelato

firenze

It’s hard to believe we have already been back from Italy for over two weeks now. Our unforgettable trip included Rome, Florence, Cinque Terre, Venice and an overnight layover in Brussels. Click here to view the photo gallery of the sights.

October 5, 2009 | Link to this post

Gamma Sigma Alpha

gamma sigma alpha

Gamma Sigma Alpha National Academic Greek Honor Society (GSA) just got a brand new web site and blog. The director approached me to redesign their site in such a way that combined both traditional and youthful design elements. The site is integrated with WordPress so the board has the ability to manage the content on the main site, and the addition of a blog is sure to be a useful tool to connect with chapters across the country.

August 21, 2009 | Link to this post

Tails Up Paws Down

I met Kevin from Tails Up Paws Down through Paws and Think, and after learning what I did for a living, he asked for my help in sprucing up his logo. He really wanted his logo to use the same elements (a fun font, the color green and a depiction of his dog from this photo) but also realized it needed a professional touch. The end result is shown here (alongside what he was previously using as his logo). This is a great example of how you don’t have to compromise your vision when you decide to update the look of your business.

On a side note, if you are in need of some dog training either big or small, I definitely recommend getting in touch with Kevin. His methods using positive reinforcement make training an enjoyable experience for both you and your pup!

August 7, 2009 | Link to this post

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